Kevin Doory – Resume

After close to 6 years working in Search Marketing I have become proficient in Search Engine Optimization (SEO),Pay Per Click (PPC), & Social Media. I develop, execute, and adapt specific search marketing strategy for clients.  I work closely with the website design, development, and sales teams to increase efficiencies and develop new products.  I also provide Search Engine Marketing (SEM) recommendations to sales to team to help drive their goals.

EMPLOYMENT

September 2010 – June 2011                 Online Strategist, Groove Commerce

  • Develop, implement and maintain comprehensive search engine optimization recommendations for client’s and internal sites
  • Improving conversions and tracking of web collateral for Lead-Gen, B2B, and E-Commerce B2C clients
  • Proactively seek information and clarification to ensure work product delivered meets expectations. Communicate with clients’ as needed to discuss planning, strategies, results, or general consulting in association with account mangers
  • Analysis of web analytics to plan structural and marketing changes for web properties based on current use while forecasting search campaign time lines and reporting schedules

December 2007 – September 2010                 Search Engine Marketing, XIGroup

  • Manage portfolio of over 50 automotive clients to exceed goal of increase in quality traffic by 17%
  • Point of contact for clients on a daily basis during entire campaign while providing quick resolution of campaign performance issues to ensure renewal of contracts
  • Maintain deliverables including Keyword, industry, and competitive research
  • Coordinate bi-monthly conference calls to evaluate campaign performance compared to Analyze and report on key metrics for PPC campaigns in Google, Yahoo, and MSN
  • Set client’s expectations during launch conference call / web-meeting, as well as provide budget and traffic forecasts
  • Translate analytical findings into concise business actions and recommendations to enhance client’s relationship with XIGroup while achieving their search marketing goals
  • Created automated reporting process to provide streamlined interface for client data
  • Collaborate with sales team to develop strategies identifying strong market potential and prepare client presentations / proposals
  • Develop and maintain personal knowledge of Search Marketing, highlight best practice, industry market trends and competitive activities to effectively counsel clients and XIGroup

December 2007 –September 2010                 Search Engine Specialist, Pivnet

  • Create, manage and monitor Search Engine Marketing, SEO and PPC strategies
  • Optimize PPC campaign in Google Adwords for local seasonal client to achieve a 14% increase in admission revenue for 2008
  • Work with team members to write effective search marketing copy for multiple promotions and campaigns using industry best practices
  • Develop strategies using social networking, web communities and other social media marketing

January 2006 – December 2007          Internet Marketing Specialist, FSI Holding Corp.

  • Responsible for SEO, updates and new ecommerce strategies as well as maintaining standards
  • Developing and Improving websites and landing pages to enhance natural search rankings
  • Project manager responsible for website analysis, research and recommendations
  • Keyword research and content integration, metatags, page and title descriptions and site architecture
  • Create and manage Pay Per Click campaigns for Debt Shield & FSI Tax

CERTIFICATIONS & TRAINING

Google Adwords Professional

Google Analytics

Communicate complex issues to clients (including integrating SEO/SEM into larger marketing efforts)

Google Applications (Webmaster tools, Gmail, Maps)

Microsoft Ad Center, Yahoo Search Marketing (Overture)

Microsoft PowerPoint, Excel, Word, Adobe Photoshop, & Dreamweaver

Web Design Knowledge (HTML, CSS , PHP, Javascript)

Comments are closed.