Kevin Doory – Resume

After close to 4 years working in Search Marketing I have become proficient in Search Engine Optimization (SEO),Pay Per Click (PPC), & Social Media. I develop, execute, and adapt specific search marketing strategy for clients.  I work closely with the website design, development, and sales teams to increase efficiencies and develop new products.  I also provide Search Engine Marketing (SEM) recommendations to sales to team to help drive their goals.

EMPLOYMENT

December 2007 – Present                 Search Engine Marketing, XIGroup

  • Manage portfolio of over 50 automotive clients to exceed goal of increase in quality traffic by 17%
  • Point of contact for clients on a daily basis during entire campaign while providing quick resolution of campaign performance issues to ensure renewal of contracts
  • Maintain deliverables including Keyword, industry, and competitive research
  • Coordinate bi-monthly conference calls to evaluate campaign performance compared to Analyze and report on key metrics for PPC campaigns in Google, Yahoo, and MSN
  • Set client’s expectations during launch conference call / web-meeting, as well as provide budget and traffic forecasts
  • Translate analytical findings into concise business actions and recommendations to enhance client’s relationship with XIGroup while achieving their search marketing goals
  • Created automated reporting process to provide streamlined interface for client data
  • Collaborate with sales team to develop strategies identifying strong market potential and prepare client presentations / proposals
  • Develop and maintain personal knowledge of Search Marketing, highlight best practice, industry market trends and competitive activities to effectively counsel clients and XIGroup

December 2007 – Present                 Search Engine Specialist, Pivnet

  • Create, manage and monitor Search Engine Marketing, SEO and PPC strategies
  • Optimize PPC campaign in Google Adwords for local seasonal client to achieve a 14% increase in admission revenue for 2008
  • Work with team members to write effective search marketing copy for multiple promotions and campaigns using industry best practices
  • Develop strategies using social networking, web communities and other social media marketing

January 2006 – December 2007          Internet Marketing Specialist, FSI Holding Corp.

  • Responsible for SEO, updates and new ecommerce strategies as well as maintaining standards
  • Developing and Improving websites and landing pages to enhance natural search rankings
  • Project manager responsible for website analysis, research and recommendations
  • Keyword research and content integration, metatags, page and title descriptions and site architecture
  • Create and manage Pay Per Click campaigns for Debt Shield & FSI Tax

March 2005 – January 2006                 Wholesale Account Executive, Dream House Mortgage

  • Originate loans servicing all 50 states while managing pipeline on average of 2 million dollars
  • Responsible for obtaining new brokers
  • Assist in development of new campaigns and distribute material to existing and new client base

August 2004 – March 2005                 Financial Specialist, Wachovia

  • Prospect and identify qualifying leads for existing customers
  • Strengthen and develop new business with existing customers
  • Provide financial consulting to existing customers and assess their long term financial goal

January 2002 – August 2004                         Senior Account Manager, MBNA America

  • Manage Sports and Entertainment portfolio loan losses of $8 million to $20 million
  • Help Customers to manage personal loans, arranging special programs
  • Identify and refer risky accounts, including possible fraud

CERTIFICATIONS & TRAINING

Google Adwords Professional

Google Analytics

Communicate complex issues to clients (including integrating SEO/SEM into larger marketing efforts)

Google Applications (Webmaster tools, Gmail, Maps)

Microsoft Ad Center, Yahoo Search Marketing (Overture)

Microsoft PowerPoint, Excel, Word, Adobe Photoshop, & Dreamweaver

Web Design Knowledge (HTML, CSS , PHP, Javascript)

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