Kevin Doory
Twenty-plus years in search. Somewhere along the way he started building the tools he wanted, and it got out of hand.
Bio
Equal parts craft and dark art.
Kevin got into search back when ranking a website was equal parts craft and dark art, and he never really left. Over 20+ years he's optimized just about everything — big brands, small businesses, and a few sites that probably didn't deserve the effort.
Somewhere along the way he realized the tools he wanted didn't exist, so he started building them himself, a habit that has since gotten completely out of hand. Kevin's current role is Director, SEO at GlueIQ.
What I'm working on
Explaining to a machine why it's wrong.
The tools he wanted didn't exist, so he builds them. Most of what he's doing with AI now is the same instinct pointed at search: less "where do we rank" and more "does the model know who you are, and does it get you right."
Visibility in answer engines
Testing how the models describe a brand, and what actually moves it.
Audits with a model in the loop
Handing over the grinding parts so the judgement calls get more of his time.
Tools he's built for himself
Small, unglamorous, and genuinely used. Ask him about them.
Off the clock
A hammock, a road trip, and good BBQ.
When he's not working you'll find him in a hammock somewhere, or on a long drive chasing brisket. He suffers loyally for the Blackhawks and Liverpool FC.
Unwinding is Red Dirt country and a good bourbon.
Contact
Or find him in person at a conference and ask him about himself.